Salon dyes masked us with ammonia; fragrance was an after-thought. We dreamed of color that could bloom like perfume—so we created it.

VAAIG is based on the concept that “color has a scent memory.”we believe hair color should be seen, felt—and remembered. That’s why we pair salon-performance pigments with fine-fragrance accords and a cleaner ingredient philosophy. Gender-neutral, scalp-considerate, and designed for both everyday coverage and expressive fashion shades, VAAIG turns coloring into a self-care ritual that leaves hair glossy, nourished, and subtly scented.

A world where coloring your hair at home surpasses the salon—cleaner, healthier, beautifully scented, empowering everyone to embrace their own beauty.