Clean color, clearly explained.
We believe in transparency: what’s in, what’s out, and why each ingredient is there.
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01 — Our Clean Standard:9-Free Clean System
What we leave out (and why it matters)
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Ammonia-free — We use MEA (monoethanolamine) as the alkalizer instead of ammonia to deliver salon-grade performance without the harsh ammonia smell.
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PPD-free — We formulate without p-phenylenediamine. Our shades rely on alternative oxidative dye precursors and couplers to achieve strong gray coverage.
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Resorcinol-free — formulated without resorcinol (we use permitted modern couplers instead; always perform a 48-hour patch test).
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No TiO₂ (titanium dioxide) — We avoid added TiO₂.
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No SLS — We do not use sodium lauryl sulfate.
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No parabens / no phthalates / no added ethanol alcohol — We avoid common preservatives/plasticizers and drying alcohols in our color cream.
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Gluten-free — We do not add gluten-containing ingredients.
Important: Oxidative hair color can still cause an allergic reaction. Always perform a 48-hour patch test before each use and follow all instructions.
02 — What’s Inside (and what it does)
A. Color Cream (A) — Color + Care
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Conditioning base
A rich cream with fatty alcohols and a silicone care trio (e.g., dimethicone / dimethiconol / bis-aminopropyl dimethicone) to help reduce tangling, improve slip, and add shine.
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Color system
A blend of oxidative dye precursors and couplers (e.g., PTD/TDS family and aminophenols) designed for high gray coverage and natural-looking N tones (2N / 4N).
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12-Botanical Care Complex (hero care blend)
A sensorial botanical blend designed to add slip, softness and post-rinse shine while hair is most vulnerable during coloring.
Includes (INCI):
1· Argania Spinosa Kernel Oil(Argan)
Lightweight gloss & smoothness; helps reduce rough feel after rinse.
2· Olea Europaea (Olive) Fruit Oil
Emollient softness; supports a supple, conditioned look.
3· Butyrospermum Parkii (Shea) Butter
Rich conditioning; helps tame frizz and dryness.
4· Macadamia Ternifolia Seed Oil
Silky slip for easier comb-through and even spread.
5· Gossypium Herbaceum (Cotton) Seed Oil
Soft-touch finish; cushions friction during processing.
6· Cocos Nucifera (Coconut) Fruit Extract
Creamy comfort; a cushioned, conditioning feel.
7· Aloe Barbadensis Leaf Extract
Fresh, hydrated feel; comforts the look of dry lengths.
8· Chamomilla Recutita (Matricaria) Flower Extract
Calming, soft-focus shine; gentle, easy-to-wear finish.
9· Camellia Sinensis Leaf Extract(Tea)
Light-reflective gloss; antioxidant support.
10· Commiphora Myrrha Resin Extract(Myrrh)
Polished look & protective feel.
光泽精致,带来保护感。
11· Cinnamomum Zeylanicum Bark Extract
Purified, refreshed feel on lengths and scalp area.
12· Acorus Calamus Root Extract
Smoothing, neat finish; supports manageability.
B. Developer (B) — Lift + Fix
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Hydrogen peroxide in a stabilized emulsion to activate oxidative dyes, promote penetration, and fix color inside the hair cortex for lasting coverage.
C. Couture Scent Drop — Jasmine Breeze (5 ml)
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What it is
A hair-safe scent drop layered over our naturally fresh-scented base to create a long-lasting, couture trail.
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What’s inside
A silky blend of coconut, olive, argan, jojoba, camellia, grapeseed, shea and a vitamin E derivative (tocopheryl acetate). IFRA-compliant with allergen labeling.
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How it smells
Sweet to clean: a soft, creamy opening that settles into clean, airy jasmine with a delicate sakura-like elegance—elegant, not heavy.
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How to use
Blend the whole 5 ml vial into your bowl for a couture, longer trail; use half a vial for a softer everyday aura.
03 — How Permanent Color Works
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Prime (alkalize)
The alkalizer (MEA) gently lifts the cuticle so color precursors can enter.
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Develop (oxidize)
The developer (hydrogen peroxide) activates the dye precursors and couplers, forming larger color moleculesinside the cortex for durable coverage.
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Condition & seal
The cream base plus care agents help reduce roughness during rinsing. Follow with our acidic color-lock mask to help close the cuticle and boost shine.
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Scent, elevated
Our base carries a light, naturally fresh scent; the Jasmine Breeze drop adds an elegant, hair-hugging trail.
04 — Safety & Compliance
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48-hour patch test before every application. Do not use if you have ever experienced a reaction to hair color.
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For external scalp hair only. Do not use on eyelashes or eyebrows.
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Strand test recommended to preview shade result and timing.
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Follow timing exactly. Do not exceed recommended processing time.
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Keep out of reach of children. If in doubt about personal suitability, consult a professional.
PPD-free ≠ risk-free: Alternative dye families (e.g., PTD/TDS, aminophenols) can still cause sensitivity in some individuals. Patch test is essential.
05 — Full Transparency
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Shade INCI lists
Find the complete, shade-specific INCI for 2N and 4N on each product page’s Ingredients section.
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Allergen disclosure
The Jasmine Breeze scent drop is IFRA-compliant and includes allergen labeling.
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Formula updates
We may refine ingredients over time to improve performance and experience. The packaging and product page always reflect the latest formula.