Ingredient Lab

di wutao In Ingredient Lab

 

Clean color, clearly explained.

We believe in transparency: what’s in, what’s out, and why each ingredient is there.

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01 — Our Clean Standard：9-Free Clean System

What we leave out (and why it matters)

 

  • Ammonia-free — We use MEA (monoethanolamine) as the alkalizer instead of ammonia to deliver salon-grade performance without the harsh ammonia smell.
  • PPD-free — We formulate without p-phenylenediamine. Our shades rely on alternative oxidative dye precursors and couplers to achieve strong gray coverage.
  • Resorcinol-free — formulated without resorcinol (we use permitted modern couplers instead; always perform a 48-hour patch test).
  • No TiO₂ (titanium dioxide) — We avoid added TiO₂.
  • No SLS — We do not use sodium lauryl sulfate.
  • No parabens / no phthalates / no added ethanol alcohol — We avoid common preservatives/plasticizers and drying alcohols in our color cream.
  • Gluten-free — We do not add gluten-containing ingredients.

 

 

Important: Oxidative hair color can still cause an allergic reaction. Always perform a 48-hour patch test before each use and follow all instructions.

02 — What’s Inside (and what it does)

A. Color Cream (A) — Color + Care

  • Conditioning base

A rich cream with fatty alcohols and a silicone care trio (e.g., dimethicone / dimethiconol / bis-aminopropyl dimethicone) to help reduce tangling, improve slip, and add shine.

  • Color system

A blend of oxidative dye precursors and couplers (e.g., PTD/TDS family and aminophenols) designed for high gray coverage and natural-looking N tones (2N / 4N).

  • 12-Botanical Care Complex  (hero care blend)

A sensorial botanical blend designed to add slip, softness and post-rinse shine while hair is most vulnerable during coloring.

Includes (INCI):

1· Argania Spinosa Kernel Oil（Argan）

Lightweight gloss & smoothness; helps reduce rough feel after rinse.

2· Olea Europaea (Olive) Fruit Oil

Emollient softness; supports a supple, conditioned look.

3· Butyrospermum Parkii (Shea) Butter

Rich conditioning; helps tame frizz and dryness.

4· Macadamia Ternifolia Seed Oil

Silky slip for easier comb-through and even spread.

5· Gossypium Herbaceum (Cotton) Seed Oil

Soft-touch finish; cushions friction during processing.

6· Cocos Nucifera (Coconut) Fruit Extract

Creamy comfort; a cushioned, conditioning feel.

7· Aloe Barbadensis Leaf Extract

Fresh, hydrated feel; comforts the look of dry lengths.

8· Chamomilla Recutita (Matricaria) Flower Extract

Calming, soft-focus shine; gentle, easy-to-wear finish.

9· Camellia Sinensis Leaf Extract（Tea）

Light-reflective gloss; antioxidant support.

10· Commiphora Myrrha Resin Extract（Myrrh）

Polished look & protective feel.

光泽精致，带来保护感。

11· Cinnamomum Zeylanicum Bark Extract

Purified, refreshed feel on lengths and scalp area.

12· Acorus Calamus Root Extract

Smoothing, neat finish; supports manageability.

B. Developer (B) — Lift + Fix

  • Hydrogen peroxide in a stabilized emulsion to activate oxidative dyes, promote penetration, and fix color inside the hair cortex for lasting coverage.

C. Couture Scent Drop — Jasmine Breeze (5 ml)

  • What it is

A hair-safe scent drop layered over our naturally fresh-scented base to create a long-lasting, couture trail.

  • What’s inside

A silky blend of coconut, olive, argan, jojoba, camellia, grapeseed, shea and a vitamin E derivative (tocopheryl acetate). IFRA-compliant with allergen labeling.

  • How it smells

Sweet to clean: a soft, creamy opening that settles into clean, airy jasmine with a delicate sakura-like elegance—elegant, not heavy.

  • How to use

Blend the whole 5 ml vial into your bowl for a couture, longer trail; use half a vial for a softer everyday aura.

03 — How Permanent Color Works

  1. Prime (alkalize)

The alkalizer (MEA) gently lifts the cuticle so color precursors can enter.

  1. Develop (oxidize)

The developer (hydrogen peroxide) activates the dye precursors and couplers, forming larger color moleculesinside the cortex for durable coverage.

  1. Condition & seal

The cream base plus care agents help reduce roughness during rinsing. Follow with our acidic color-lock mask to help close the cuticle and boost shine.

  1. Scent, elevated

Our base carries a light, naturally fresh scent; the Jasmine Breeze drop adds an elegant, hair-hugging trail.

04 — Safety & Compliance

  • 48-hour patch test before every application. Do not use if you have ever experienced a reaction to hair color.
  • For external scalp hair only. Do not use on eyelashes or eyebrows.
  • Strand test recommended to preview shade result and timing.
  • Follow timing exactly. Do not exceed recommended processing time.
  • Keep out of reach of children. If in doubt about personal suitability, consult a professional.

 

 

PPD-free ≠ risk-free: Alternative dye families (e.g., PTD/TDS, aminophenols) can still cause sensitivity in some individuals. Patch test is essential.

 

05 — Full Transparency

  • Shade INCI lists

Find the complete, shade-specific INCI for 2N and 4N on each product page’s Ingredients section.

  • Allergen disclosure

The Jasmine Breeze scent drop is IFRA-compliant and includes allergen labeling.

  • Formula updates

We may refine ingredients over time to improve performance and experience. The packaging and product page always reflect the latest formula.